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  • Chris Seher

How PIX's VR Tour Transformed a Historic Building into a Modern Community Hub

The world of Commercial Real Estate (CRE) is ever evolving, and technology continues to play a pivotal role in shaping its future. At the forefront of this transformation is Virtual Reality (VR), a tool that has proven indispensable in making complex projects more accessible and understandable. One of PIX’s VR Tours for the City of Opp, Alabama, is a shining example of how VR can bridge the gap between vision and reality, ensuring the successful refurbishment of a historic municipal building.


Bringing the Mayor's Vision to Life

When the Mayor of Opp proposed using $1.5 million in federal funds to renovate the city’s historic municipal building, the vision was clear: to create a multipurpose public space that would support social distancing during the pandemic and revitalize the 2nd floor into a versatile community space – as it was originally used when constructed in the 1920’s.


Historic Photos During and After Construction


This space could host court proceedings, community meetings, and even serve as an indoor pickleball or practice volleyball court. But conveying this vision to the City Council, especially when facing opposition, was no easy feat. That's where PIX's VR Tour came into play.

Click Above to Launch the VR Tour


Using PIX’s advanced VR technology, the Mayor’s vision was brought to life in stunning detail. The immersive VR experience allowed the City Council to virtually walk through the renovated space, experiencing firsthand how the funds would be used. They could visualize the multifunctional design, understand the spatial dynamics, and see how the historic charm of the building would be preserved while adapting it for modern use. The VR Tour didn’t just show them a renovation; it showed them a future community hub.


A Unanimous Vote: A Testament to the Power of VR

The impact of PIX's VR Tour was immediate and profound. What could have been a contentious vote turned into a unanimous decision in favor of the renovation. Council members, some of whom were initially skeptical or even opposed to the Mayor’s proposal, were won over by the clarity and thoroughness of the VR presentation. The ability to see the potential of the space, down to the smallest detail, left no room for doubt or alternative suggestions.


Without the VR Tour, the outcome could have been drastically different. Traditional 2D renderings and floor plans might have fallen short in conveying the full scope of the project, leaving room for opposition and uncertainty. But let’s hear what the Mayor has to say.


“PIX’ VR Tour of the proposed renovation for the City of Opp’s Historic Municipal Building provided a clear vision of the building’s potential to support multiple functions in the same space (i.e., Courtroom, Town Hall, Indoor Sports, and other large events) – just as it had in the 1920’s. It was instrumental for the presentation and so successful, the funding for the renovation was supported unanimously.”

Becky Bracke, Mayor

City of Opp, AL


Addressing Challenges Before They Become Problems

One of the most significant advantages of using VR in commercial real estate is the ability to foresee and address potential challenges early in the process. During the development of the VR Tour, PIX identified a critical issue: how to make the 2nd floor handicap accessible. The solution was a new elevator, but the challenge was determining its placement to minimize its impact on both the 1st and 2nd floors.


By incorporating the elevator into the VR model, PIX enabled the Mayor and the city planners to explore various placement options and select the most practical and aesthetically pleasing solution. This proactive approach not only saved time and resources during construction but also ensured that the final design met all accessibility requirements without compromising the building’s functionality or historical integrity.


Before and During Elevator Shaft Construction


Seamless Construction and a Grand Opening

With the VR Tour serving as a detailed and accurate pre-visualization tool, the construction and renovation process went off without a hitch. Architects had a precise understanding of the space and its intended uses, allowing them to execute the project efficiently and effectively.


The result? The "Venue on Main," as the 2nd-floor space is now called, was completed on time and within budget. The grand opening on July 14, 2024, was a celebration of both the past and the future of Opp. Mayor Becky Bracke and the City Council welcomed the public to tour the newly renovated space, now a sophisticated event venue that still honors its rich history.


Before Renovation



Renovation Near Completion


A New Chapter for Opp’s Municipal Building

The success of the "Venue on Main" is a testament to the power of VR in commercial real estate. What began as a vision to repurpose a historic building has become a reality that will serve the community for years to come. The space is now available for public and private events, offering a charming and versatile venue for weddings, meetings, and more. The first private event held at Venue on Main, was the wedding reception for the Mayor’s Grandson and his new wife.


Venue on Main – First Private Event


PIX’s VR Tour was more than just a presentation tool; it was a catalyst for change, ensuring that a historic building was not only preserved but revitalized for modern use. For CRE professionals, this project underscores the importance of leveraging advanced technology to turn visions into reality, overcoming challenges, and securing stakeholder buy-in. In the world of commercial real estate, PIX's VR Tour has set a new standard for success.


Ready to transform your vision into reality? Don't leave your next project to chance. Experience the power of Virtual Reality with PIX and see how our immersive tours can win over stakeholders, streamline construction, and bring your ideas to life.



Contact us today to discover how we can elevate your next commercial real estate project from concept to completion. Let’s build the future together!

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